Panel, Session #2: Marketers Moving Beyond Greenwashing to Make Real Impact (3:00 - 3:50 PM, Room 802)
Moderator, EVP & Group Head of Business + Social Purpose Group, Edelman
Larry Koffler is an Executive Vice President and Group Head of the Business + Social Purpose group in New York. He has more than twenty five years experience developing, managing and implementing integrated communications marketing programs for a wide variety of leading brands, properties and corporations.
His focus has been leading teams across multiple practice areas for accounts requiring brand purpose and corporate citizenship counsel, multi-market/global program management, influencer outreach, associate engagement, crisis management as well as digital and experiential marketing. His work has spanned diverse industries including consumer packaged goods, financial services, sports and entertainment, wellness, food and beverage, retail and technology.
Koffler led the team and media relations effort to bring the “Best of Silver Anvil” award-winning Dove Campaign for Real Beauty to life in the US in 2006. The team generated unprecedented awareness for the brand, catapulting Dove into popular culture and sparking a nationwide dialogue about beauty. Other clients that have received industry recognition include Vaseline (Vaseline Healing Project), Citi (FT Ingenuity Awards), US Tennis Association, New York Road Runners, IBM, UPS and Fruit of the Loom.
Prior to overseeing B+SP, he led Edelman’s relationship with Citi globally which included Global Public Affairs, Branded Cards, Retail Banking, Retail Services, Fin Tech, employee engagement, Research and Citi Ventures. He had a similar position with Unilever which encompassed more than 10 brands, practice areas and offices.
Koffler graduated from the University of Pennsylvania, with a B.A. in psychology and a business concentration from the Wharton School.
Vice President, Corporate Affairs, Americas, Mars Wrigley Confectionery
With over 20 years of experience at Mars, Lee Andrews currently leads integrated communications strategy and execution in North and South America for the world’s largest manufacturer of chocolate, confections, gum and mints. From external and internal corporate communications to brand PR, community relations and consumer care, Lee is responsible for the company’s Corporate Affairs function which supports a multi-billion dollar portfolio of iconic brands that include global brands that include M&M’S®, SNICKERS®, SKITTLES®, STARBURST®, ORBIT®, and ALTOIDS®.
Lee is focused on sharing Mars’ unique growth story to increase internal associate engagement as well as to help drive corporate reputation with consumers, customers, media, key influencers and government stakeholders. He is particularly passionate about Mars’ industry-leading health, wellbeing and sustainability initiatives, and leveraging the company’s iconic brands and passionate associates to give back to local and global communities through partnerships with charitable organizations such as Comic Relief and Operation Gratitude.
Prior to relocating to the U.S. in 2012, Lee was based in the UK and held a variety of leadership positions in Mars’ Corporate Affairs, Sales, Supply and Marketing organizations. Beginning his career as a territory salesman, Lee has deep experience and understanding of both the retailer and consumer experience. Lee received a First Class undergraduate degree in International Management and American History from the University of Manchester.
Director, Sustainability & Strategic Sourcing, Kashi Supply Chain
Tina has worked in supply chain for 16 years and holds an MBA from Spring Arbor University. For 8 years she has directly managed supply chains for Kashi Co. brands including Bear Naked, Stretch Island, and Pure Organics. Tina achieved the first round of Non-GMO Project Verified products for Kashi in 2011 and continued to support the Non-GMO Project Renovation work for the full Kashi portfolio. She currently leads the Certified Transitional sourcing program and Sustainability strategy for all Kashi brands.
Vice President of Global Corporate Citizenship and Sustainability, MAC Cosmetics and of the M.A.C AIDS Fund (MAF)
Andrea Flynn is Vice President of Global Corporate Citizenship and Sustainability at MAC Cosmetics and of the M.A.C AIDS Fund (MAF), the brand’s charitable foundation. Andrea develops and executes global grant-making, communications and marketing, employee engagement, and sustainability strategies for the brand's $40 million annual corporate citizenship and sustainability programs including the MAC AIDS Fund and Back to MAC.
Andrea received her Master’s in Business Administration from New York University’s Stern School of Business and her Master’s in Clinical Social Work from the Boston College Graduate School of Social Work. She graduated with a bachelor’s degree in psychology from The College of the Holy Cross. Prior to joining MAC Cosmetics, Andrea directed global health programs for the Advisory Board Foundation in Washington DC.